Demand Surge

To begin with, there has been a significant increase in the demand for matcha over the past few years due to the rising trend that is growing its market around the world. With the combination of social media, the appearance of the matcha powder, and the awareness of being healthy among the younger generations, Matcha has been getting popular all over the world, with major coffee chains such as Starbucks introducing matcha-flavored drinks. This has made it easier for customers to get matcha much more easily, and this has created problems for the
Senke families. There are mainly two reasons why this happens.

　Origin

According to the Japanese Ministry of Finance, more than 10,000 tons of tea-related items were exported abroad in 2025. They have also reported that in the past 10 years, the export for Matcha has increased over 3 times, with most of the demand coming from the United States of America (US), around 40% of the total exports.

Once the Edo period began, the Hachitataki culture changed into the form of Kadozuke (門付), which means standing at household gates to perform and solicit almsgiving, and became one of the essential activities held on the streets of Kyoto during the winter season. The background behind naming this tea bowl “Hachitataki” was all these Kyoto folk prayers and the silent winter memories that Kyoto had. Igorō has secretly tied the idea of tea and Hachitataki and created a special bowl.

Seasons

Yūsai ware’s black tea bowl deliberetly removed the ellegant texture as well as dynamic imagery in the bowl to prevent the assertive expression but rather served as a tool that accompanies the daily practice and the seasonal changes referring to the Wabi culture. “Hachitataki” is again used each year in “Nōkai” (納会) which is a closing ceremony of the year as they also emphasize the gratitude towards the year.

Mr. Kizu Sousen